Popular culture has stereotyped Black bodies for centuries, and this meme follows this long tradition of commodifying Blackness to please the white gaze (hooks, 1992). The meme involves the posting of a picture of any current topic that looks legitimate in preview, but when clicked on reveals a lurking image of a semi-naked Black man with disproportionate genitals, a turquoise towel around his neck, and a plaid hat on his head (see Figure 1). “El Negro de WhatsApp” is a platform-specific meme particularly popular amongst Spaniards and Latin-American WhatsApp users. The challenges of private, encrypted services for the normalization of racism Popular culture, the commodification of Black bodies, and digital blackface The article concludes outlining the challenges of private, encrypted services if we are to dismantle ‘platformed racism’. Second, I argue that encrypted services like WhatsApp facilitate and amplify what Picca and Feagin (2007) refer to as the “backstage” of racism. As a first step, the paper links “El Negro de WhatsApp” meme with the long racist tradition of commodifying Black bodies in American popular culture and beyond. Through the examination of a popular WhatsApp meme in Spain, I show how everyday socio-technical practices on this platform perpetuate power hierarchies based on race. This paper explores how structural racism encodes itself into social media.
'El Negro de WhatsApp' meme, digital blackface, and racism on social media
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